Synthetic research in action: what we discovered at SXSW 2025
What if we could transform how brands listen to consumers? What if the future of insights wasn’t about choosing between human and synthetic, but embracing the power of both? At
What if we could transform how brands listen to consumers? What if the future of insights wasn’t about choosing between human and synthetic, but embracing the power of both? At
What defines the quality of insights generated by synthetic data? How can we ensure they accurately reflect real consumer behavior? Data parity emerges as a central element in this discussion,
Research interviews are fundamental to understanding users and markets deeply. When conducted effectively, they reveal invaluable insights about preferences, behaviors, and needs that drive successful business strategies. But what makes
At Personia, we empower organizations with consumer and expert insights enabling sustainable growth through people-centric decisions. Our AI-powered platform generates insights from synthetic consumers and experts, serving game-changing executives seeking